Jon Bradshaw comes to OBA with over 25 years of sales, marketing, strategy and organisational development experience gained with the Mars Group, Diageo PLC, Virgin Group, Lion Pty and Droga5.

He established brand traction in 2012 to be a strategy and marketing capability consultancy for the modern age.

brand traction helps clients deal with the complexities of growth in the digital age, by building their capability in the areas of strategy development, category and portfolio planning, marketing and brand building.

He is also a non-executive director of We are Listen LLC, an audio branding, music licensing and music marketing agency based in New York.

Jon is also a major contributor to the Australian marketing community and press. He was voted “Biggest Thinker” in the business category at the Communication Council’s inaugural “Battle of Big Thinking”. He was heralded buy AdNews as one of Australia’s top ten marketers.

Jon has had a lifelong passion for the outdoors. With an alarming lack of grace and skill he has spent over 35 years mountaineering, kayaking, diving, climbing and snowboarding his way around the world’s adventure capitals. He has also been involved with the outdoors as a personal and team development tool for individuals and businesses since university days. He has an unshakeable belief that time spent being challenged in the outdoors should be an integral part of everyone’s personal growth journey.